Your company can make a difference... with ARF

There are many ways for your company to enhance its' community visibility and brand positioning by affiliating with the positive ARF image.

Sponsor an ARF Event
Each year ARF hosts a number of very popular events. You can choose among various levels of corporate participation. Past events have included:

• Stars to the Rescue
  ARF's annual gala, this variety show features top-name musical and comedic talents.
• Animals on Broadway
  Pet friendly community event featuring vendor booths, dog wash, demonstrations, live music, Paws on Parade dog walk and Pet Look-Alike Contest.
• Celebrities FORE! ARF
  Participants enjoy a day on the links with entertainment and superstar athletes, musicians and actors at a premier Bay Area course.
• Baseball Stars to the Rescue
  A fun weekend fill with sports memorabilia auctions and autograph signings.
  

Host Your Own Benefit Event
No one knows your corporate culture better than you. Planning your own benefit event allows your company the freedom to reflect that culture and directly support ARF's programs for at-risk youth, the elderly and ill, along with other members of the community.

Promote ARF in Company E-mails, Newsletters and Bulletins
Spreading the word about ARF's good work can be as easy as a mention in your corporate publications. Many companies like Safeway, Men’s Wearhouse and Chevron use employee newsletters to highlight ARF's work, upcoming events and unique programs, including Camp ARF, Teaching Loving Care (TLC), Visiting Animals Program (VAP), Unleash the Learning, and ARF All-Stars.

Encourage Employee Involvement
The community service of your employees enriches not only your staff but also appeals to your discerning customers. AT&T, PMI and Macys make it easy for their employees to become involved in the community. These companies conduct United Way Employee Giving Campaigns, which are held on-site and give employees a chance to discover first-hand about ARF volunteer and donation opportunities. Let ARF assist your company in setting up your charitable campaign.

Co-Branding
ARF's sponsors have enjoyed great success by placing ARF's friendly and recognizable logo on their products.

Safeway SELECT placed ARF's logo on NutraBalance Pet Food bags and increased sales for the year over 70%. Safeway Inc. also teamed up with ARF to produce a limited edition cereal box of Safeway SELECT Toasted Oats featuring Mark McGwire. Safeway donated more than 15% of the proceeds from sales of this collectors' item.

ChevronTexaco and Pepsi underwrote the design and production of an ARF cup sold from Chevron's convenience stores. A fixed percentage of sales benefited ARF's programs.

Remember your hard-working employees, family and friends with an ARF 2008 Celebrity Pet Calendar. These beautiful, full-color calendars are sponsored by Nestlé Purina PetCare Company and features celebrities such as Andre Agassi, Nicollette Sheridan, Wynonna Judd, William Petersen, Alyssa Milano, Carlos Santana, Jim Belushi, and others.

Benefits of Partnering with ARF

• Your company's image will benefit from association with a national, high profile, non-controversial and prestigious non-profit organization.
• ARF's People Connect Programs serve a variety of community outreach projects that will appeal to your customers, clients and employee needs.
• Tony La Russa's celebrity status appeals to both local and national audiences.
• Increase your company's exposure in print and broadcast media, banner signage and event program acknowledgment.
• Show the community your support for quality education, at risk youth, the elderly and ill, all with the common goal of bringing people and animals together to enrich each other's lives.
• ARF events provide excellent opportunities to show customer, client and employee appreciation.
• Monetary service and product donations are tax deductible.
  

The following companies have benefited from their association with ARF and their participation has, in turn, helped ARF meet many of its goals. ARF thanks these firms for their generous support:

• Albertson's
• American Airlines
• Anheuser-Busch Companies, Inc.
• AT&T
• Chevron Corporation
• Contra Costa Times
• Great Mall
• Kraft
• The Men's Wearhouse
• Milk-Bone
• Nestle Purina PetCare Company
• Otis Spunkmeyer, Inc.
• PMI
• Safeway Inc.
• Smith Barney
• Wells Fargo
  

For more information or to discuss sponsorship opportunities, please contact Elena Bicker at (925) 296-3116.

Tony La Russa's Animal Rescue Foundation
P.O. Box 30215
Walnut Creek, CA 94598

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